Many news outlets from ABC News to CNN to others are reporting that the National Public Radio show "This American Life" has come across the original recipe for Coke. If you link to the text above, you can read the article, read the recipe and even vote whether you think it is the original formula. Coke of course denies that it is their original recipe. Stating that it is probably a knock off. I guess only Coke knows for sure. Although, NPR did say that really any food chemist has the ability to deconstruct the formula if they really want to make the attempt. Coca-Cola Company archivist Phil Mooney says the NPR stated recipe lacks the "bite and burn" of the real thing.
But, here is the point of this post. By reading the article on "This American Life", it is evident that the show did their research. How would they have come across this recipe if they didn't keep digging? Something led them to want to get to the bottom of this. To see if maybe they really did stumble upon the original recipe. That's what research is. It is having the persistence and desire to want to get the answer, solve the problem, find the evidence to support or dispute whatever question you are answering. Don't just scratch the surface and think that you have answered the question. If you dig deeper what you find is the real interesting, important and unique finds. In this case, NPR not only discovered a mystery that others have been trying to uncover for years. It also brought exposure and attention to their radio show and website. The big news guys picked up their story. Is it the original recipe, who knows? Just get in on the fun by voting on their site and following the tally.
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